Critical Factors Underpinning the e-CRM Activities of SMEs
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چکیده
منابع مشابه
Internet marketing possibilities of CRM within the UK Small Enterprises
This paper details an ongoing research study centred on the impact of the Internet Marketing within Small and Medium Enterprise’s (SMEs) in the United Kingdom (UK). It addresses the need for and development of, Critical Success Factors (CSF’s) to facilitate Internet Marketing and its acceptance by those SMEs with little or no knowledge of marketing, the Internet or of Customer Relationship Mana...
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